I'm a copywriter & content marketer based in Toronto.
I specialize in finding simple solutions to complex problems. Using my creativity I love finding different ways of producing content. I have over six and a half years of content marketing experience, in a diverse range of industries.
I love to learn and I'm always up for a new challenge. In my free time you can find me at the cinema, in the gym or just relaxing at home. Originally from Ireland, I moved to Canada in May 2023 and intend to set down roots here.
Skills
Copywriting
Copywriting is my bread and butter. With an academic background in history, I take pride in my writing experience and attention to detail to produce first-class copy for any client I work with. Researching a topic and breaking it down for users is where I excel.
Content
Marketing
As we all know, multiple tools and platforms are available to us to get our content out there. Along with my master's degree in Marketing, I have a wealth of experience producing a wide variety of content in different forms. Whatever marketing tools you choose to use, I can help you plan and produce content that stands out from the crowd. I'm always willing to learn and adapt to an ever-changing market.
Content Strategy
Creativity is at the heart of everything I do. I love finding creative solutions when putting together a content strategy. Whether its a long-term campaign or a quick reaction piece in response to a trend, I can help you find ways to make sure your content is relevant and interesting to your customers.
Previous Experience
Neilson Financial Services
At Neilson, I have worked with a diverse portfolio of life insurance brands. This can range from brands designed for over 50s to young families. I'm responsible for producing content for websites, print documents, email, native advertising and first-party lead generation.
While working at Neilson, I have been involved with several new brand launches. This meant working with stakeholders within the business to produce content that was both engaging and relevant for our customers.
Over the years I have honed my skills in UX/UI writing and making sure that our website content was delivered on time and of the highest standard.
Holidayguru Ireland
Holidayguru was a platform where customers could find great value travel deals to destinations around the world. This involved in-depth research, both in terms of finding the deals and also writing about the featured destinations.
I began as a content editor but over my time there I worked my way up to become head of the brand for Ireland. It was a fast-paced environment and involved working on long-term and short-term content strategies. One highlight was producing our very own in-house podcast.
Samples of Work
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Cover Direct Life Insurance is a direct life insurance brand based in Canada.
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It brought the unique challenge of breaking down a complex insurance product for a market that hasn't featured direct providers.
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Another aspect to consider was working closely with the compliance department to make the copy on-site conform to market guidelines.
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A brand based in the UK, Smart Insurance provides simple insurance solutions for young families.
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Working with this site often involved breaking down complex insurance terms into website content that was clearer for our audience.
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Both from a UX and a branding perspective I was involved with multiple improvements on site.
Smart in 2019
Smart in 2024
Podcast project
The Gurucast
While working with Holidayguru Ireland I was part of an in-house team that worked together to produce a podcast.
This involved coming up with a number of promotional videos as well as interviewing the guests.
Following the general theme of the business it was about helping our users find the cheapest travel deals and speaking with travel influencers.
I was one of the hosts on the podcast and had to prepare a weekly segment when we were producing the episodes.
Another one of my responsibilities was coming up with the ideas for the promo teasers. One of which you can see here.
Let's Work Together
Have any questions? Feel free to get in contact!
Tel: +1-437-422-4509 scshaneclarke8@gmail.com